7 Effective SEO Strategies for Your Small Business.

Many small businesses can’t afford to hire an SEO expert, Content Strategy but that doesn’t mean they need one. There are many things you can do to optimize your website and get it ranking high on search engine results pages (SERPs).

SEO strategies for 2021

This article will go over 7 SEO strategies that will help you rank higher in the SERPs and improve your overall online presence. Whether you need help with your social media marketing or want to know how to optimize your meta descriptions, SEO marketing strategy, we’ve got you covered.

SEO strategy example

SEO strategies can be written in several ways. When writing an SEO strategy, you need to understand your approach to the market, competitors, and what works best for your company. Each one of those factors will play into how you write the strategy. For example, if you have a very competitive industry, it’s important to outline your goals and objectives for that business area in detail. Your goal is a strong website presence with top rankings on search engines such as Google,

Here are some best SEO strategies 2020 and types of SEO

Keyword Research

The first and arguably most crucial SEO strategy is keyword research. Keywords are the words and phrases people type into Google search engines to find products and services.

Keyword research helps you analyze what people are looking for and how competitive those keywords are.

The more competitive a keyword is, the more difficult it is to rank in search engine results pages. However, if you can rank well for those sought-after keywords, it will result in more conversions (people buying your product or service).

Remember that particular keywords tend to convert better than broad ones like “shoes” or “laptops” because they help you stand out from other websites vying for those top spots on SERPs.


Content Strategy

One of the most important aspects of SEO is content strategy. You need to know what content your visitors are looking for and produce the best possible content to fill their needs.

It will help if you start by determining what keywords you want to target, which will help you develop an excellent title for your post. When it comes to keywords, it’s not about finding one or two popular—you want to find keywords that people are using when they search for content like yours.

For example, if you sell products for pets, “dogfood” is a good keyword that you might want on your site. You can also use Google’s Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) to find out some more relevant keywords.

You don’t want every page on your website to be stuffed with keywords, though; this will make your website seem spammy and may even get it banned from search engine results pages (SERPs). Instead, try incorporating your main keyword in the title of the post, the URL, and the meta description.

We’ll go into more detail about how you can optimize these features later in this article!

Social Media Marketing 

Social media marketing is a great way to build connections with your leads and potential customers. The more people who follow your company on social media, the greater chance you reach a wider audience.

If you want to rank higher in SERPs, you must invest in social media marketing. Social media is where people go for information and product reviews, so your business must have an active presence on all of these platforms.

One way to do this is by promoting your products or services on social media. You can also reach out to influencers on social media. By doing this, you expose more people to your business and help grow awareness for what you do.

Another tip for increasing visibility through social media marketing is specifically creating content for this platform. This will help optimize the post’s search engine ranking if someone searches by keyword or hashtag related to the post itself.

Meta Descriptions 

Meta descriptions are given to search engine crawlers to provide them with a snapshot of what your website is about. This way, they can determine whether or not they should show your website to people searching for your products or services.

The meta description for your site should be well-written and concise. It should tell the reader why they need to click through and view your site. And it must be keyword-rich! When you have well-written meta descriptions, there is a greater chance that people will see your site in the SERPs.

Optimizing your site for mobile devices 

One of the most important things you can optimize your site for all screen sizes. Mobile devices now represent most internet browsing time, so your website must render correctly.

Your responsive site is crucial if you target customers in a mobile-first market, like China or India. These are two of the fastest-growing markets for internet usage and therefore need websites optimized for mobile screens.

You can use Google’s mobile-friendly test to see how your website will look on different-sized screens. If your site doesn’t pass this test, then you’ll want to make changes to it until it does.

Off-site SEO 

Off-site SEO refers to your actions to improve your website’s ranking on SERPs. These actions can include getting links, writing great content, or optimizing your images. There are many ways you can do off-site SEO, but some of the most popular are:

1) Creating backlinks (links that point to your site). The more quality backlinks you have, the better.

2) Building high-quality content. Your site’s content is visible on search engine result pages and will be linked to other sites, improving its rank on SERPs.

3) Optimizing images (including headlines and captions). Images should be optimized for their respective social media platform to attract viewers and rank higher on SERPs.

4) Improving ratings and reviews by responding to comments and answering customer questions about your company. The better the customer approval rating you have, the better it will reflect positively on your site in SERPs.

5) Make sure it’s easy for people to find your site through different channels like social media and email marketing campaigns. You want to make sure that when people google specific phrases related to your business, that you appear in the


As a small business, you want to ensure that your site is fully optimized for search engines and your customers. These 7 SEO strategies will help get you started on the right foot.

1. Keyword Research: Start by picking a few keywords that describe your brand and then research to find out which keywords are the most popular and can bring you more traffic.

2. Content Strategy: Once you know the keywords you want to rank for, start writing blog posts and other types of content with those keywords in mind. The more content you have, the more likely it that Google will rank your site higher.

3. Social Media Marketing: Once you’ve created a social media page, start focusing on building followers and posting relevant updates to your industry and audience.

4. Meta Descriptions: These summaries of your website content that appear in search engine results pages should be no more than 155 characters, so you need to be concise and get right to the point.

5. Optimizing your site for mobile devices: As more and more people browse the internet on their phones and tablets, your site must be optimized for mobile browsing.

Download free SEO strategy pdf

effective seo techniques

There are many different SEO techniques that can be used to help a website rank better in search engines. The following are five SEO tips that have been proven to be effective.