What Are The Benefits Of Google Analytics

 Most of webmasters are using and getting benefits of Google Analytics to check traffic and online reputation data for their web properties.

Google Analytics BenefitsI can’t emphasize this enough: your work as an SEO specialist doesn’t end once you already see your web pages in the SERPs. In fact, it’s just beginning. The other half of the process is keeping track of your progress.

Now this one can be very tricky because it’s not the easiest thing to do. Furthermore, we’re talking about months of data to analyze.

Fortunately we already have great tools for analysis. One of the most popular ones is Google Analytics.

Here are the top reasons why you should use it:

It’s completely for free. Google Analytics is one way of telling you, you don’t have to spend a lot of money on software. This one from the mighty search engine is fantastic.

It can even do better jobs than some of the pricey applications available. If you want something very comprehensive, especially if you’re already managing multiple domains, you can go for the enterprise or premium edition. Regardless, the basic one can already do plenty of jobs.

You can monitor your revenue. Why are you doing SEO, by the way? The root of Internet marketing is, of course, profit. You can second-guess it or you can get accurate figures through Google Analytics.

This application gives you several pieces of information, the most important of which is your conversion rate. Simply put, it measures how efficient you are in converting your leads into customers or buyers.

You can compare data. You could be earning today, but how do you fare compared to the last 3 to 6 months? Google Analytics is such an excellent tool to study and compare old data.

For one, you can already store them in the cloud. Second, you can create graphs and tables, which are understandable mechanisms.

You can generate reports. This is extremely important if you have partners, if you’re a webmaster or an SEO specialist, or if you’re looking for investors. Someone is going to need actual figures from you.

Fortunately, creating reports is so easy with Google Analytics, since the templates are already prepared for you. Furthermore, you don’t need to download them. You can just immediately send them through e-mail.

It’s so easy to use. You can access Google Analytics anytime and anywhere. It isn’t a program that eats up a portion of your hard drive. The only thing you need to do is to embed the Javascript into your website for effective tracking.

It lets you determine issues. If you’re not getting the right traffic or your revenue is not picking up, then there must be something wrong with your SEO strategies or tactics. Fortunately, you don’t have to look far to locate these problems.

Google Analytics can point out broken or dead links, which can be harmful to your “healthy” pages since they pull rankings down. If you have a dead link that needs fixing, you can also customize your message to inform visitors.

You can also analyze bounce rate, which measures how soon your visitors leave the website.

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