How to Use E-books for Search Engine Optimization

 Do you know that you can actually use e-books to enhance your search engine optimization (SEO)?


Yes, e-books need a lot of time to make, but if you follow these rules, your efforts will be properly rewarded:

1. Make use of keywords. If you think that keywords are limited to press releases, articles for submission, and web content, then you are dead wrong. Have you tried Google Books? It has a Search tab, and when you key in a word or a phrase, books that contain it appears in the results page. It is the same thing with e-books. Thus, there is no need to get rid of keywords when you are writing one.

2. Pepper the keywords all over. E-books are definitely much longer than regular copies, so you should not be condensing your keywords in the first few pages only. Instead pepper them to different parts. This way, your e-book will sound more natural not only to your readers but also to search engines.

3. Utilize semantics. Latent Semantic Indexing is the process of using related keywords or phrases that are relevant to the main keyword. Again this is how you can make your e-books more naturally written. You can also further establish the relevancy of the keywords you use to your niche. These words can be generic or long tail as long as they are related to the main keyword you are using.

4. Add your links. E-books are some of the best ways to promote your link, and you can put them in various pages. If you are into affiliate marketing, you can also make use of them to promote your page.

Nevertheless, one of the main goals of link building is to create natural links. This means it should not just be the homepage that is going to receive the love. Build up the other pages as well. If your internal pages are good, you can see a huge rise of page rank and placement of your website in search engines.

5. Provide valuable content. Unless you are sharing the e-book, there is a good chance you are giving it away for free in the hopes it will boost your traffic. You might succeed, but soon traffic might just trickle down once they find out it does not mean anything to them. They will not also share it with their friends, so there is no new traffic and inbound link going to your website.

Always write for your targeted audience, and give them what they need. Find out what information they are currently looking for, and allow your e-book to tackle the subject more comprehensively. Do not forget to divide your e-book into chapter if it is long for easier reading.

6. Make your e-book more dynamic. All texts can sometimes be boring, so incorporate some images into your e-book. You can also optimize these images by adding an ALT tag.

As long as you keep the following in mind, you will have a great SEO plan through e-books.

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