Common Questions Asked about Search Engine Optimization

Over the past few months, I have received several questions about search engine optimization (SEO). Almost every one of them is interesting, but there are some that really stand out. I think it is best to highlight them today:


How do you begin SEO?

Others will probably tell you with on-page, others with off-page. I will say start everything with a plan—and I mean a comprehensive one. Do not just cover the technical issues such as your strategies and tactics. Go beyond it by including your niche and target traffic. You also need to identify the tools you should use as well as when and the process of tracking your progress.

SEO questions

Should I hire a provider?

There are pros and cons when it comes to have an SEO provider. Unless you are a marketer, though, I suggest you leave the task to the professionals. A provider can save you a lot of time and even money since their expertise means fewer mistakes. With a huge chunk of responsibility off your hands, you can focus on other things.

Is it okay if I buy text links?

Text link advertising is a form of inorganic advertising since you are buying ad space from a third-party website. In lieu of the payment, the webmaster links back to you. I have nothing against this method since it provides you immediate traffic and result. But I always advise people to prioritize organic SEO since it is more natural and preferred by search engines.

Should I be concerned with Panda or Penguin?

You must be concerned with both, since they can affect your standing in search engines. Panda focuses more on content, while Penguin deals with ethics. Though both should keep you busy with modifying your website and content, there is only one rule to keep in mind: value. As long as you can provide value to your targeted traffic through your website, you should not worry too much about these two.

What is the best tip in doing SEO?

There are actually many great tips on how to do SEO right, but if I were to choose, I would say link building. Do this correctly, and you can have massive traffic anytime of the day. When there is a high level of traffic, you can also look forward to several inbound links, which can raise your rankings in search engine results pages (SERPs).

How do I write content?

Write something that has not been discussed often in your niche. To do this, you should perform intense research. Include keywords in your articles for better ranking. Don’t forget to proofread your copy.

What is latent semantic indexing (LSI)?

It refers to the use of secondary or other related keywords along with the main keyword to further establish the relevancy of your chosen main word or phrase to your niche. For example, if you’re writing an article about “pet accessories for sale,” you may include keywords such as “dogs,” “cats,” “online pet shop,” or “sale” anywhere in the article.

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