Absolute No-no’s in Search Engine Optimization

 Are you thinking of doing search engine optimization? There are so many strategies and tactics you can apply, but right now let me talk about the things that you SHOULD NOT do at all costs:

Don’t spam.

It doesn’t matter if you’re spamming your own page or somebody else’s, just don’t do it. Spamming refers to excessive solicitation or inclusion of keywords and links to your website, other people’s pages, as well as Internet users’ e-mails. This is considered a mortal sin in the world of Internet marketing.

Though the spam act doesn’t completely cover spamming for the purpose of getting high ranks in search engines, you should still avoid it. It doesn’t just prevent you from achieving your goal, but it also destroys the reputation of your online business as well as your own name.

Avoid being too generic.

The bases of SEO are the various keywords, which you need to incorporate into your articles and other strategies. What types of keywords to use is another matter. Should you be very specific or generic? The answer is the former. Generic terms such as “shoes,” “dresses,” and “books” are going to make SEO a living hell for you. Worse, you could end up driving the wrong type of traffic into what you’re currently promoting.

True, specific keywords will drastically limit the number of visitors, but you’re after for the quality of traffic, not quantity. You should not worry if you have smaller traffic if you can also determine that a good number of them can be easily converted into customers or are fantastic leads.

Make sure you focus more on long-tail keywords or those that are composed of at least three words. Nevertheless, you can still add the generic and other related keywords to further establish relevancy of the keyword to your niche.

Don’t use link farms and content mills.

Link farms and content mills have received grave penalties for the past few months from search engines especially Google. The worse thing is these penalties don’t just affect them. They boomerang to every single website that links to or from them. Hence, if you have an inbound link from them and they’re penalized, you may experience a great drop in traffic or even page rank.

Link farms, by the way, are websites that contain a lot of links. Normally they allow you to add your link to them for a link back provided you also attach their link to your web pages. Content mills, on the other hand, are sites where you usually publish articles. Some of them are good, but several are bad, running a lot of ads on the side or using your very own articles so they rank very high.

Don’t focus too much on search engines.

What I’m trying to say is to give more priority to you humans, to your audience. If you’re going to create content, think of them, not the spiders. After all, the former are the ones who will evaluate if you give quality information or not.

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